MatriX Technologies GmbH (MatriX), a German-based supplier of industrial X-ray inspection equipment, was acknowledged as the market leader in the worldwide SMT AXI market (Automated X-Ray Inspection Equipment). The 2013 Growth, Innovation Leadership Awards Gala was held on September 11, 2013, at the Fairmont San Jose, California.
Frost Sullivan, a global growth consulting organization, identified the top players in the SMT AXI equipment market. MatriX was recognized as the top achiever in the AXI Market award category, which demonstrates excellent qualities in meeting the increasing demands and requirements of clients in the electronics assembly industry market. Frost Sullivan has based its study on five main criteria: growth strategy, growth implementation, degree of innovation, customer value and market penetration. Throughout all criteria, MatriX has demonstrated its continuous and dedicated efforts toward technology innovation to support the growth of the entire AXI market. The company also outperformed in its practices across functional disciplines such as after-sales support and training.
According to Frost Sullivans 360-degree analysis, MatriXs integrated growth and innovation strategy is groundbreaking; during 2012-2013, the company built up a manufacturing partnership in Singapore and opened subsidiaries in China, Singapore and Japan in order to position its engineering and support teams close to its customer base to ensure short delivery and response times. Additionally, and by acquiring FocalSpot Inc. San Diego (now operating as MatriX-FocalSpot Inc.), the company is well-positioned to increase its North American market share via this new sales platform for its existing AXI series. Furthermore, the company extended its product range by a manual and semi-automated X-ray inspection equipment product line (XT-series) during 2013, becoming an integrated supplier from entry-level MXI to high-end integrated AXI solutions.
By translating customer feedback into RD and steadily seeking innovations, MatriXs experienced engineers continue to set X-ray inspection standards and achieve the best solutions to increase their customers inspection quality and production efficiency with a solid return on investment. Smooth software interfaces and flexible hardware enable perfect integration into the customers production line. Continuous service, trainings and updates, as well as production integration support, ensure the most effective inspection strategy at any time.
With these constant technology innovations and upgrades, the company has been successful in obtaining a clientele with global manufacturing sites, which, in turn, increases installation rates, noted Frost Sullivan Research Analyst Lavanya Rammohan. Attention to detail and delivering superior-quality products will strengthen its bid for greater market penetration and reinforce its position in the SMT AXI market.
